The “A” Word

Over commercialized, overused and mis-applied the word “agile” has become synonymous with being better, faster, and cheaper.  The hype around the “A” word is nonsense.  Most of the software vendors, consultants, and marketers plastering agile on everything are simply capitalizing on the popularity of some ideas that aren’t even correlated with what their selling.

Agility is not a panacea. It’s not a software tool.  It’s not a product you can buy.  To my opinion it was a state of mind, a way of approaching problem solving.

It’s now lost that meaning.  It’s original luster is awash in a sea of hyperbole and advertising.  When someone says they’re agile or they practice agility….I no longer know what they mean.  It might be that they read a book, they use some self-professed agile software tools, they have a poker planning card set, they bought a CSM certification, or they recently attended some conference on agile software development.   Stop Agilizing Everything was written in protest to the fluff, and monetization of agility.

Will it stop?  I doubt it.

Instead it will kill itself through abuse. Eventually it will become the worn fad of the day.  In disdain and disgust we’ll turn our backs on the “A” word and seek something with more substance.

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